aaron packard

• Major: Graphic Communication
• Concentration: Design Reproduction Technology

• Create optimized user experiences by leveraging analytics data, competitive analyses, and heuristic evaluations, while employing client design systems
• Structure multivariate user tests while utilizing an AI testing platform
• Create UI mockups to communicate testing variants across websites and mobile apps
• Catalog results data for future testing and the applicability of findings
• Support variant adoption alongside client stakeholders and developers

• Hired, trained, and managed CRO Department consisting of 14+ Designers & Production Artists
• Wrote blog posts and participated in YouTube videos to create engaging content for potential clients and employees in the industry
• Led new product initiatives such as the introduction of Google Optimize, Figma, and LambdaTest to provide more value to our clients
• Updated training programs and held company-wide training sessions to educate and engage staff with CRO knowledge and thought leadership
• Led research for new CRO tactics to improve client results through landing page testing and added best practices to employee training systems
• Led Growth Team meetings to help drive strategic insight into account performance
• Hit goals of improving client retention rates, 50% company profit margins, and $600k MRR

• Participated in client meetings and be in contact with client for any landing page, image ad and design needs throughout the course of the project
• Created, design and test all landing pages and display ads with thorough research of the client’s needs and goals
• Assisted account managers with focusing on goals of the client and CRO testing
• Actionable with quantitative and qualitative tracking (Hotjar and Unbounce)
• Constantly researched new CRO techniques and share with other designers
• Gave clear direction to production artists to quickly and efficiently get pages live as soon as possible

• Employed by Welocalize, contracted by Apple
• Supported Apple Documentation Localization team with bringing Apple’s products to the world
• Responsible for producing print and digital documentation for Apple products in up to 40 languages
• Deliverables included items such as graphics for in-App user help content, App welcome screens, printed information booklets, onine user guides, ePubs for iBooks, and product packaging for Apple hardware products. See examples of some of these deliverables at support.apple.com/manuals

• Trained and facilitated approximately five interns each quarter
• Presented and taught workflow to over 50 trainees each quarter
• Created original work for clients needing graphic design
• Assisted Prepress Manager in retouching client artwork
• Collaborated with Marketing Manager to develop campaigns to raise awareness of UGS
• Organized and designed office collateral, signage and merchandise
• Produced assorted jobs for Quick Print and Commercial printing

• Worked under Prepress Manager to make Standard Operating Procedures Handbook
• Assisted with prepress for Cal Poly Commencement programs

• Sketch, Figma, InVision, Unbounce, Leadpages, Instapage, Google Optimize, Hotjar

Certifications
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