Having just opened a new wine label facility in Paso Robles, CA, Tapp Label Co. was in need of a marketing campaign to gain a greater marketshare of wineries in the local area. Working with other students, we decided to create customizable wine labels as well as an app and marketing plan. Our goal was to create a simple yet elegant interface for customers of wineries could have easy access to current orders, customize labels and search for wine pairings all on the TappApp.
Tools
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Illustrator
Photoshop
InVision
Thumbnails
User testing
Information architecture
Persona creation
Prototyping
Surveys
Marketing plan
Oral presentation
Photoshop
InVision
Thumbnails
User testing
Information architecture
Persona creation
Prototyping
Surveys
Marketing plan
Oral presentation
